Joshua V
Chief Strategy Officer
Joshua is the Co-Founder and Chief Strategy Officer of Modern Financial, where he leads the company’s strategic vision, growth initiatives, and operational development. With more than 25 years of business experience and over 14 years in the consumer financial industry, Joshua has dedicated his career to building organizations that help people regain financial control and create lasting stability in their lives.
Throughout his career, companies Joshua has built and led have helped more than 30,000 clients eliminate the burden of unsecured debt. Known for his ability to design scalable systems, develop high-performing teams, and create clear strategic direction, Joshua brings a rare combination of entrepreneurial vision and operational execution to the organizations he leads.
Raised in Wisconsin in an entrepreneurial household, Joshua was taught early that the best leaders serve others first and pursue excellence in everything they do. That philosophy continues to guide both his leadership and his life today. His faith is the cornerstone of his values, shaping his commitment to integrity, accountability, and service to others.
Joshua believes that everyone deserves wins in life. A central part of his mission is developing the people around him—creating opportunities for team members to grow personally, professionally, and financially through their involvement with the companies he helps build.
He lives in the beautiful Gulf Coast city of Naples, Florida with his wife Kelly and their three children. While his family is his highest priority, Joshua also enjoys staying active through fitness, downhill skiing, riding motocross with his sons, paddleboarding along the beaches of Naples, and spending meaningful time with those closest to him.
At his core, Joshua is passionate about helping people build better lives—whether that means guiding clients toward financial freedom or mentoring team members toward their own success.